GRENNESSMINDE – STRENGTHENED BUSINESS FOCUS AND REBRANDING

We at Katana Graphic contributed to strengthening the business focus of Taastrup-based Grennessminde, one of Denmark's largest socioeconomic enterprises. Furthermore, we delivered corporate rebranding and helped integrate selected UN Global Goals into their strategies and practices. A redesigned and more target-oriented website as well as new communication elements for sales and fundraising activities were just some of the features of the new brand that we developed.

 

Our primary responsibilities included: management, analysis, development and execution of strategies in business and organisational development, communications, design and visual storytelling about the selected UN Global Goals. All activities took place in close cooperation with the customer.


GRENNESSMINDE – STRENGTHENED BUSINESS FOCUS AND REBRANDING

CUSTOMER

Grennessminde is located in Taastrup and is one of Denmark's largest socioeconomic enterprises. Their aim is to secure inclusion of marginalised groups in the labour market. Grennessminde also works actively to achieve their selected UN Global Goals. Private consumers and companies such as Noma buy goods - for example organic vegetables - from Grennessminde's own socioeconomic enterprises.

RESULTS

  • Strengthened business focus and integration of the UN Global Goals into strategies, practices and visual branding.
  • Increased visibility through rebranding - new tone, style and imagery resonating high quality, simplicity and aesthetics – in the form of:
  • The website gminde.dk - redesigned and more target group oriented.
  • Fact sheets and profile brochures for sales and fundraising activities.
  • Communication strategy and input to annual planning cycle including SoMe, events, etc.