Badminton Denmark – rebranding

We at Katana Graphic helped strengthen the special federation's business strategic focus and created increased visibility through corporate rebranding - new tone, style and imagery resonating high quality, simplicity and aesthetics. Among other things, a redesigned and more audience-oriented website was produced as well as new communication elements for sales, sponsorship and fundraising activities. See examples of the new corporate brand below.


From beginning to end, our responsibilities included management, development and execution of strategies within business and organisational development, idea and concept development, communications, branding, fundraising, knowledge sharing, events, sponsorship initiatives, and networks. All activities took place in close cooperation with the customer.

Badminton Denmark – rebranding


Badminton Denmark is a special federation under Sports Confederation of Denmark (Danmarks Idrætsforbund), and Badminton Denmark is the only sports federation in Denmark embracing all-round players as well as Danes in the absolute world elite of badminton. With 90 years of strong achievements, competencies and networks in badminton sports, Badminton Denmark creates value for badminton players across the country, fans, sponsors, public health, business and for Denmark as a proud badminton nation.


  • Increased visibility through rebranding of Badminton Denmark – new tone, style and imagery resonating on high quality, simplicity and aesthetics in the form of:
  • An editorial design manual. The manual included, among other features, prototypes for web design, fact sheets, profile brochures, letterheads, posters and magazines for the Denmark Open as well as membership flyers and postcards.

Communication and PR:

  • Communication strategy with input to annual planning cycles, sponsorship initiatives, and events.
  • Fact sheet, profile brochure and membership flyers.
  • Website New and more target group-oriented website.